WhatsApp Message Templates

Message Templates are message formats for common reusable messages a business may want to send. Businesses must use Message Templates for sending notifications to customers.

This allows a business to send just the template identifier along with the appropriate parameters instead of the full message content.

Your message templates will be reviewed to ensure they do not violate WhatsApp policies. Once approved, your business will have its own namespace where the message templates live.


When creating a message template, you must have the following:

& Message template name — Can only contain lowercase alphanumeric characters and underscores ( _ ). No other characters or white space are allowed.

  • Components of the message template — Fill in the template with the text and/or media components, including parameter placeholders, as required. Make sure it contains no newlines, tabs, or more than 4 consecutive spaces and meets the length restrictions as called out in the Business Manager or WhatsApp Business Management API.


Message templates provide localization support out-of-the-box by localizing the message according to the device locale settings.

Enter templates in respective languages that you want to support