Buttons to filter/channel users to different content areas

I see that when I create an interaction there is the ability to insert cards and this allows me to pass a user onto different interactions which is in fact what I'm trying to achieve however I've seen in the example bots the way these filters/buttons are displayed can be different, to try and explain the 'cards' seems to create a block with the buttons in however the other way I've seen buttons displayed is a simple row without being held within a visible block. Can anyone advise me how I achieve the alternative display style?